Swiss luxury watchmaker TAG Heuer has forayed into the growing NFT and crypto space despite the ongoing turmoil in the crypto market. It has launched a smartwatch with features that enable users to display their NFT collections.
As per the company announcement, the new feature (TAG Heuer’s Connected Caliber E4) is much more than a smartwatch as it has a verified proof of ownership that can be turned into an NFT viewer for users to display their digital asset collections.
The announcement read:
“TAG Heuer presents a new way to bring these valuable and highly collectible artifacts into the real world. For the first time, they can be worn on your wrist with verified proof of ownership. The TAG Heuer Connected Caliber E4 gives you a guarantee of authenticity. Allows you to display NFT artifacts on your watch by connecting your crypto wallet.”
Furthermore, the company claimed that the move “Part of Tag Heuer’s expanding digital ecosystem of apps and watch faces, created by a team of in-house developers and bearing the brand’s trademark design signatures.”
Features of the New TAG Heuer Smartwatch
The main function of the new feature is to enable multiple NFT transfers with the help of a paired smartphone to a new lens watch face that can display NFT artwork and time simultaneously in three unique ways. In addition, it also has “A conceptual design with a triangle and a circle representing the hours and minutes.”
Additionally, the feature also securely connects to various crypto wallets such as Ledger Live or MetaMask as well as enables users to select the type of NFTs to be displayed on their watch. No worries about the size of the image as this feature provides an option to resize an image to fit the screen.
Finally, it is important to note that this move is one of the steps the company has taken towards foraying into Web3 and integrating NFTs and blockchain technology.