[SAN MARINO & LAS VEGAS—June 9, 2022]- The UFC, the world’s leading mixed martial arts organization, and VeChain, the leading global sustainability-focused blockchain foundation, today announced a first-of-its-kind long-term partnership that breaks down the marketing base for both brands.
VeChain will become the UFC’s first official Layer 1 Blockchain Partner, providing the Blockchain Foundation with an unprecedented level of integration across key UFC assets, ranging from live events to broadcast facilities and in-arena promotions, which are popularized through the UFC. Original content distributed from Digital and social channels.
Through UFC’s far-reaching global footprint, VeChain will have meaningful brand visibility in the estimated 900 million TV homes in the 175 countries that receive UFC broadcasts.
Sunny Lu said, “This is a historic moment when the most enterprise adoption layer 1 public blockchain VeChain joins with the fastest growing game to raise awareness that blockchain technology is helping to meet key global objectives. What’s important is consistency,” Sunny Lu said. , Co-Founder and CEO of VeChain.
“This is the start of a multi-year relationship with the UFC, and we really look forward to changing the world together.”
“VChain is a globally recognized leader in Blockchain technology, and we couldn’t be happier to welcome him as the Official Marketing Partner of UFC,” said Paul Asencio, Senior Vice President, UFC Global Partnerships.
“VChain’s expertise in harnessing real-world blockchain applications to help the public and private sector achieve their carbon-neutral goals is an effort we are proud to support. We promote a positive message. We look forward to working with VeChain to leverage the worldwide popularity of the UFC to see how blockchain technology can be used to protect our environment for future generations.”
VeChain is a leader in real-world blockchain applications with international offices in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, Sanmarino and the United States.
Strong independent development capabilities combined with professional compliance guidance from strategic partners PwC and DNV have seen VeChain forge partnerships with a number of leading enterprises including Walmart, Bayer, BMW Group, BYD Auto, LVMH, and others.
The VeChainThor public blockchain is unique in that its technologies have been commercially adopted in various industries at the enterprise and government level. Their technology has the power to fundamentally transform the global economy by enhancing data transparency and security, while facilitating unprecedented collaboration using ‘trustless’ data enabled by blockchain.
In addition, VeChainThor is mainstreaming applications in industries ranging from sustainability, carbon management, supply chain and logistics, medicine, energy and more.
Branded Integrations and Entitlements
As the UFC’s first official Layer 1 blockchain partner, VeChain will have the deepest integration within the major UFC assets of any sponsor in the history of the UFC. First, VeChain will own the UFC’s official fighter ranking title, the UFC Rankings powered by VeChain.
This unique and innovative integration gives VeChain incredible visibility into the biggest UFC events – its pay-per-view – as well as live broadcasts of UFC digital and social channels. The integration gives VeChain a strong association with one of the most important components of UFC matchmaking – fighter rankings.
VeChain’s prominence in UFC live events will be reinforced with two additional high-visibility activations. VeChain will have a branded presence inside the world-renowned Octagon® of the UFC at all 42 UFC events annually and the 10-event Dana White’s Contender Series.
VeChain will also be promoted across all UFC events, highlighted by consistent, dynamic branding on the UFC Fight Deck, new pioneering LED decking displays positioned around the octagon, and thrilling lighting effects, including graphics to enhance the performance of UFC events. increase. , animation, video, and more.
In addition, the UFC and VeChain will collaborate on a variety of custom and original content featuring UFC talent and athletes, which will be distributed across the UFC’s popular social media channels and digital platforms, reaching nearly 200 million followers worldwide.
Among other branded initiatives, UFC will also provide VeChain with unparalleled access to UFC’s state-of-the-art facilities, such as the Performance Institute and APEX, to develop life-long corporate activities and events, and UFC and VeChain. Partners will be there to create VIP sweepstakes promotions for fans to attend the biggest UFC events.
UFC athletes will also benefit, as the agreement provides for an annual Brand Ambassador Fund that will provide significant paid marketing opportunities for participating UFC athletes.
The VeChain-branded property will debut this Saturday, June 11 during UFC 275: TEIXEIRA vs. PROCHAZKA at the Singapore Indoor Stadium. The event marks the first-ever UFC pay-per-view to be held in Southeast Asia and includes the region’s first UFC Championship match, as UFC World Light Heavyweight Champion Glover Teixeira No. 2 Jiri Prochazka and UFC World Women’s Champion. Fights the Flyweight Champion. Valentina Shevchenko will face No. 5 Taila Santos.
About the UFC
The UFC is the world’s leading mixed martial arts organization (MMA) with over 688 million fans and 198 million social media followers. The organization produces over 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to approximately 900 million TV homes in more than 170 countries.
The UFC’s athlete roster includes the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada.
For more information visit UFC.com and follow UFC on Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.
Launched in 2015 as a private consortium network, the VeChain Foundation developed the VeChainThor public blockchain, an EVM-compatible Layer One smart contract platform, adapted to a wide range of real-world needs. It is currently deployed in supply chain, sustainability initiatives, carbon emissions management, SDGs, the automotive sector, medicine, energy, and more.
VeChainThor’s unique two-token model ensures low and stable transaction costs while an advanced proof-of-authority consensus mechanism guarantees high throughput, scalability and security with minimal energy consumption. The performance of the network till date after 3+ years of continuous operation has resulted in zero downtime. Other unique features include fee delegation, in which users are free from gas charges, providing a seamless user experience.
VeChainThor’s technologies are mature and proven in business environments. With global blockchain mass adoption, VeChainThor is forming the foundation of the digital economy.