Binance has teamed up with Canadian superstar singer to integrate Web 3.0 technology into their concerts for a better fan experience
Binance, the world’s largest crypto trading venue, has spread that it has entered into a partnership with Canadian superstar singer, Abel Makonnen Tesfaye, known by many as “The Weeknd”.
To mark the launch of the tour, Binance XO will donate $2 million to the Humanitarian Fund, which is administered by @wfpusa,
️ https://t.co/nf8e43FSDt pic.twitter.com/MJJiEUpmXC– Binance[@binance] 2 June 2022
Binance will be the official sponsor of their global tour, “After Hours Till Dawn,” which begins later this summer. This will be the first ever concert tour where Web 3.0 technology will provide a better experience for fans during the singer’s live performance on stage.
As part of this project, Binance is collaborating with HXOUSE, an organization for entrepreneurs in the creative sector. This will help the exchange build an exclusive NFT archive for the singer to tour and trade which will include both The Weeknd and Binance.
In addition, Binance will donate $2 million to the XO Fund, which The Weeknd established earlier this year as a global goodwill ambassador for WFP – the United Nations World Food Programme.
Binance and The Weeknd are also going to create a separate collection of NFTs so that 5% of the profits from its sale can be donated to the XO Fund.
All the details regarding the NFT collection and co-branded tour will be shared by Binance later.