Qatar Airways on Tuesday announced that it has launched its first metaverse experience, the QVerse. This virtual reality platform allows interested parties to virtually visit and navigate the premium check-in area at Hamad (HIA) International Airport.
According to the company’s statement to Cointelegraph, however, QVerse is just the company’s first foray into the metaverse. The company said it intends to expand its virtual environment initiative and believes the metaverse is part of the future of human interactions.
“We believe that the future is virtual. The Metaverse will empower humans, expand their horizons and break their boundaries by challenging the most basic of ways that were once boundaries.
According to the company, its foray into the metaverse reflects travelers’ desire for “immersive content that can empower their decision-making before they buy a ticket, and are often eager to discover the plane they will be flying.”
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“That’s why we believe QVerse will change the way travelers make purchase choices,” company representatives said.
The company also highlighted that it plans to add more functionality, space and interaction to its Metaverse platform, and aims to make the experience communicative and accessible through the Oculus Quest VR platform.
It also intends to include the purchase of tickets for physical flights and the choice of seats on real aircraft through the Metaverse. The company noted that there could be action in future Metaverse gateways like Decentraland and The Sandbox.
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“We are currently focused on building our own metaverse rather than investing in Decentraland or Sandbox. But we do not rule out the plan. We continue to explore how we can develop this area and Can strategically incorporate NFTs into the curves.”
Last year Qatar Airways became the first airline in the Middle East to adopt the IATA blockchain ‘digital passport’ in partnership with the International Air Transport Association (IATA). Recently, the US Air Force also announced its entry into the Metaverse and filed a trademark application for an initiative called Spaceverse. While details of the order and what the spacevers are about are scarce, the order highlights that it will be a virtual reality training, test and operations environment for the US Defense Agency.