Spain’s two biggest soccer clubs, Real Madrid and FC Barcelona, have applied to receive trademarks for certain elements in the Metaverse. Clubs have introduced an application that covers the various activities and services they can perform in the Metaverse, including a cryptocurrency wallet and the possibility to sell virtual merchandise.
Real Madrid and FC Barcelona interested in metaverse
Sports teams are now moving their activities to the metaverse in order to create new profit sources and improve their relationships with feedback and fans. Recently, two of Spain’s biggest soccer clubs, Real Madrid and FC Barcelona, have filed a joint trademark application to offer multiple services in the Metaverse.
Trademark Attorney Michael Kondodis First informed of Regarding the trademark application on social media, reporting that it was filed on August 5. The trademark filing indicates that both clubs may be interested in offering their own cryptocurrency wallets. The application also hints at possible Metaverse gaming software, as it makes reference to “virtual reality software”.
The filing also references virtual apparel, such as clothing, footwear and headgear.
The crypto environment and metaverse is not new to either of these two teams that have introduced trademark applications. Both have previously been involved in crypto and NFT efforts. real madrid partnership With Sorare, an NFT collectibles company, to allow it to offer its players collection on Sorare’s NFT market in 2020. Subsequently, in 2021, the soccer team announced that it would issue smart tickets to its audience in the form of NFTs, in partnership with Lava.
FC Barcelona has been even more involved in the cryptocurrency world, issuing its own fan token that allows users to have a say in certain decisions about the club. In addition, FC Barcelona reported that NFT and Metaverse were part of its expansion strategy, and in March launched a new division, Barca Studios, to focus its products in these regions.
In addition, the club recently sold nearly a quarter of this new division to Socios.com, a fan engagement token company, for $100 million, with the aim of reshaping the club’s strategies in the Web3 and Metaverse space.
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