Short
- Salesforce has launched NFT Cloud, an NFT mint and sales platform.
- It will not use the energy-intensive proof-of-work blockchain platform.
Cloud software giant Salesforce is getting into NFT space. Today, Leading Customer Relationship Management Software Firms NFT Cloud UnveiledA platform to help brands and businesses mint and sell NFT assets.
NFT Cloud is billed as an easy-to-use step into the world of NFTs and budding metaverseNFTs let brands tap Salesforce’s cloud-based tools to create and sell, connect online communities, and pull data from their offerings.
NFT is a blockchain token that acts as a proof of ownership of an object, be it digital or physical. Popular use cases for NFTs include digital artwork, profile pictures, game collectibles and video game items. However, they can also be used to reach things like brand loyalty initiatives and private web communities and real-world events.
Adam Caplan, Salesforce’s Senior Vice President of Emerging Technology bloomberg That brands are more likely to use NFTs for those latter purposes – engagement and reach – rather than selling collectibles without functional utility.
Salesforce NFT Cloud is currently a pilot program available to a limited number of customers, but it is set to be widely offered in October. The website for the initiative does not specify which blockchain platform will be used to shield NFTs, although it will not support any blockchain that uses energy-intensive proof-of-work consensus model. (hundreds of employees who initially opposed the idea, citing environmental concerns.)
His vote Ethereum, the leading platform for NFT collectibles, is currently off the table. is in ethereum infection process for more energy efficient proof-of-stake modelBut there’s no definitive ETA for when that will happen.
platform like polygon And immutable x Solutions that reduce Ethereum’s environmental impact are scaling, but it’s unclear whether Salesforce intends to tap any NFT platforms that eventually interact with Ethereum’s mainnet.
The NFT market soared through 2021, eventually yielding $25 billion worth of trading volume, according to data from DappRadar. Trading has been up and down so far in 2022, with a drop in activity in recent weeks amid the broader crypto market crash. Nevertheless, NFT trading is on pace to break last year’s tally, with about $16 billion In organic sales volume through April.
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