On Wednesday, US software firm Salesforce announced the launch of a pilot NFT platform – NFT Cloud – on which users can mine and trade such digital assets. However, the company has not provided any details on when the platform will be available to users, nor the wallet or blockchain that will support the platform.
- Salesforce sees the newly launched product as a way to connect with its customers and “make NFT sales more accessible,” according to TechCrunch’s coverage.
- Adam Caplan, SVP of Emerging Technology at Salesforce, described NFTs as a bridge between the digital and physical worlds. He said that these digital assets have already shown utility in many sectors including retail, media, fashion and consumer goods.
- The company’s website did not specify which blockchains and wallets will support NFT Cloud in the future. It simply indicates that the platform will “link data, communities and wallets” and allow users to “deploy from secure, sustainable technology”.
- In line with the company’s “net-zero emissions commitment”, NFT Cloud will not support pilot proof-of-work (PoW) blockchains as it sees consensus mechanisms as a major cause of waste in electronic energy. Instead, he said he preferred proof of stake over PoW.
- Salesforce’s interest in blockchain technology can be traced back to 2018, when it announced that it was working on a blockchain project. Earlier this year, its investment arm – Salesforce Ventures – tagged Samsung Venture in a funding round that raised a total of $35 million for a blockchain company called Digital Asset Holdings.
- In the latest survey focused on the state of digital commerce, Salesforce noted that only 30% of organizations offer cryptocurrencies as a payment option, with an additional 46% planning to offer such service to customers in the next two years.
PrimeXBT Special Offer: Use this link to register and enter code POTATO50 to get up to $7,000 on your deposit.