- Cristiano Ronaldo has announced a multi-year NFT partnership with industry giant Binance.
- The Brazilian football legend said his collection will be an opportunity for fans to “own an iconic piece of sporting history”.
- Despite being built on one of the leading crypto ecosystems, Binance NFT has never really taken off.
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Cristiano Ronaldo and Binance are partnering to give football fans the chance to have “an iconic piece of sporting history.”
“Iconic Piece of Sports History”
Cristiano Ronaldo is joining the NFT.
football superstar announced His exclusive partnership with Binance today. Ronaldo said the multi-year deal would be an opportunity for fans to “own an iconic piece of sports history” and be part of his Web3 community.
“Today we are going to change the NFT game and take football to the next level,” Ronaldo said in a video.
Binance is one of the largest crypto ecosystems; Its key components include the Binance centralized exchange and the Binance Smart Chain (BSC). have bsc second most used Blockchain (behind Ethereum), 407 different protocols are built on it and $5.92 billion worth is locked.
Despite these impressive indicators, Binance has struggled Fostering a thriving native NFT ecosystem. PancakeSwap, Binance’s decentralized exchange and leading protocol, is the twentieth in terms of NFT marketplaces, with only $79 million in cumulative trading volume (Ethereum marketplaces such as OpenC and LuxRay have $31.24 billion and $23.23 billion, respectively).
The partnership with Ronaldo can therefore be seen as an attempt by Binance to bring value to BSC and start increasing the NFT market share of the blockchain. Binance CEO Changpeng Zhao “CZ” Could Give Such Signals retweet Official Announcement: “Now, we begin.”
Other notable NFT collaborations also surfaced this week, including artist and music producer Pharrell Williams’ recent appointment As the Chief Brand Officer for the Doodle collection.
Disclosure: At the time of writing, the author of this article owns ETH and several other cryptocurrencies.