Instagram’s parent company Meta announced on Wednesday that it will begin testing NFTs on Instagram Stories using its augmented reality platform, Sparker.
“We are expanding our testing so that more creators around the world can showcase their NFTs on Instagram,” CEO Mark Zuckerberg said of the announcement. The company also noted in a recent article, “Creators and collectors will be able to share their digital collections on Facebook and Instagram when we roll out the feature on Facebook with select US creators at a later date.”
Zuckerberg confirms that Facebook is ready to support NFTs in the future:
“We will also be rolling this feature to Facebook soon – starting with a small group of US creators – so people can cross-post to Instagram and Facebook. We will also be testing NFTs in Instagram Stories with SparkAR soon “
In May, Meta released digital collectibles described by the company as “a new way for consumers and creators to share NFTs on Instagram.”
Earlier this week, Meta also announced that it would be collaborating with other tech companies to form a Metaverse standards body. The group seeks to build the next version of the Web and develop a shared ethos for Web3 and the Metaverse. Some of the companies involved in the initiative include Adobe, Epic Games, Microsoft, Nvidia and Qualcomm; Apple was absolutely missing from the pack.
Meta isn’t the only company looking to integrate NFTs. This followed social media competitor Block, which brought NFTs back to Twitter in January. Twitter’s NFT support allowed users to link the ether-based wallet to their accounts and display their art in the form of profile pictures. eBay recently acquired Ethereum-based NFT marketplace KnownOrigin, expanding its penetration into Web3. Even existing DeFi companies like Uniswap are beginning to foray into the NFT and metaverse markets with their recent acquisition of NFT aggregator Genie.