- Kanye West has filed 17 new trademark applications for his YEEZUS brand, one specifically involving non-fungible tokens.
- 16 Other applications cover a wide range of uses, including amusement parks, physical and online retail stores and sports equipment.
- The recent filing marks a change from West’s previous stance on non-fungible tokens.
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The new filing suggests that the West may be coming from its previous anti-NFT stance.
Kanye Changes Stance on NFTs
A new filing suggests that Kayne West may be preparing to launch NFTs and other blockchain-based tokens.
Documents from the United States Patent and Trademark Office revealed Wednesday that the award-winning artist had filed 17 new trademark applications, one specifically involving blockchain-based non-fungible assets, currencies and tokens.
The application, dated 27 May, seeks to secure the YEEZUS trademark of the West for use in providing an online marketplace for buyers of cryptocurrency, digital collectibles, and blockchain-based non-fungible collectibles, assets, currency, and tokens. 16 other applications related to the YEEZUS logo cover a wide range of uses including amusement parks, physical and online retail stores, toys, games, sports equipment, clothing and cosmetics.
The recent filing marks a possible change from West’s previous stance on the non-fungible coin. In a deleted Instagram post from February 1, West asked followers to “stop asking” to make NFTs, explaining that he is more interested in “building real products in the real world.” However, West ended his post with “Ask me later”, indicating that he was not completely closed to the idea of launching NFTs in the future.
Now, it appears that Kanye West-themed NFTs may finally be on the table. Those in the NFT community have long speculated that the West would sooner or later join forces with the NFT, citing the successful launch of other prominent musicians. In February, Snoop Dogg launched his most recent NFT collection, “The Doggies,” in partnership with Metaverse game The Sandbox, bringing in about $4.3 million in initial sales. Elsewhere, Nike-owned RTFKT Studios has had success selling the digital sneaker NFT, leading to speculation that West may follow suit with its line of YEEZY sneakers.
Since West could go in several possible directions in using digital assets, it is not yet clear what musicians will do first with the new trademark filing. Regardless, NFT enthusiasts and Kanye West fans alike will be watching closely for a follow-up announcement in the coming weeks.
Disclosure: At the time of writing this article, the author owned ETH and several other cryptocurrencies.