American rapper Ye (commonly known as Kanye West) is entering the world of non-fungible tokens (NFTs) and the metaverse, according to a trademark filing with the United States Patent and Trademark Office (USPTO). Record producer Mascot Holdings Inc. filed 17 trademarks, and portions of the trademark summary describe digital collectibles such as NFTs.
Kanye West: ‘Don’t Ask Me to Do a F***ing NFT… Ask Me Later’
On Wednesday, Josh Gerben, trademark attorney and founder of Gerben Intellectual Property, tweeted About new trademark filing about rapper and musician Yeh and his company Mascot Holdings. Gerben added: “Kanye West has filed 17 new trademark applications around his YEEZUS name. Filings indicate intent to launch YEEZUS-branded amusement parks, NFTs, toys, and more.”
Interestingly, West criticized the non-fungible token (NFT) industry in February and was quoted as saying that he is only focused on creating real-world products. “My focus is on manufacturing real products in the real world. Real food. Real clothes. Real shelter,” West said on Instagram at the time. “Don’t ask me to ***** in NFT.” However, NFT But the Instagram post sharing West’s thoughts also said, “Ask me later.”
West is no stranger to the world of cryptocurrency and he once said that bitcoin advocates “really have a vision on what would be the true liberation of America and humanity.” At the time in 2020, West was also running as a United States presidential candidate during the election. According to the Trademark Summary, trademark filing applications with the USPTO were filed on May 27, 2022.
West’s Mascot Holdings joins several well-known brands filing NFT and Metaverse-related trademarks. Companies such as New Balance, Crocs, Urban Outfitters, Walmart, Ralph Lauren and Abercrombie & Fitch have also filed USPTO trademarks involving digital collectibles and blockchain technology. In addition, many other companies such as Samsung, Gap, Adidas, Nike, Hennessy, Coca-Cola and Pepsi-Cola have already released NFT and Metaverse products.
What do you think about American rapper Yeh and his company Mascot Holdings filing the NFT trademark with the USPTO? Let us know what you think about this topic in the comment section below.
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