Christine Brown was the first COO of Robinhood Crypto and was the face of its crypto business until the end of March. At the time, she only said that she was “starting a crypto venture.”
Today, Brown reveals where she’s landed: The Floor, a token-gated NFT Portfolio tracking platform Joe is announcing an $8 million seed round led by 6th Man Ventures, along with B Capital, Kolab+Currency, Crypto.com and others.
Floor has been around since last October when it mined its Generation I membership NFTs, but today looks like the company’s coming-out party.
Brown joins CEO Chris Maddern and CTO Sid Dubral, co-founder of e-commerce firm Button, as COO. Moderna is also the former head of mobile at Venmo.
Brown, in an interview with decryptFlor as a way to solve the “nightmare scenario” of checking the price movement of your NFTs over time on major markets like OpenSea.
“You have to open a tab on the market to understand how it’s doing long term,” she says. “Second when you start doing this for more than one at a time, and let’s say you’re investing in multiple entities and multiple collections, it becomes impossible to understand and really understand what’s going on. So my co-founder Chris Maddern … launched an app last year that does it and does it beautifully. You open the app, enter your wallet address, and you can see your portfolio of NFTs, over time Interesting and really unique insight into their value, what’s going on in that collection, and the data around it you get. And that makes you a smarter, more connected human being with the tokens you’re buying. Seeing users open this app several times a day and telling us it’s the same when they roll out of bed, they want to see what’s going on.”
Floor’s mobile app is currently fully token-gated, meaning that only Floor NFT holders can access it. floor nft Provide access to the app and to the user’s community, where new features are discussed.
With $8 million in funding, Floor, according to a blog post, aims to “make the product move faster.” right now Moving towards our mission to make NFTs more accessible and understandable to all, while creating a token-gated community and new value for token holders, while opening up parts of the Floor platform to all.”
@floornfts The beta is such a genius application of the Web3 paradigm that it should be the standard for the Early Access program.
web2 = add your email to the list to use a product
web3 = an NFT mint / initial mining to use the product, join the community, and access premium features
— Aaron Bachelder | abatch.eth (✌️,👽) (@AaronBatcheldr) December 14, 2021
As for its branding and UX, Brown says that one crypto tool that the Floor team admires is Rainbow Wallet.
“It’s so delightful. When I add new people to self-custody, that’s usually what I’m showing them. It just has a really beautiful UI,” she said. “And UI and user experience is central to helping people navigate this space. One of the initial issues I had with getting into bitcoin or crypto was that it was super technical, it was for engineers, for engineers. was.”
Fierce competition among NFT platforms
The floor is entering an extremely congested space.
Beyond the NFT marketplace race (led by OpenSea but with Rarible, Foundation, Zora, Nifty Gateway and others jockeying for position), there are also platforms that, like Floor, are clear and easy-to-use for your viewing experience. offer. Entire NFT Collection: Mark Cuban’s Lazy.com; show time; oncyber; local; and Mint, just to name a few.
When asked about the competition, Brown says, “Markets are becoming more fragmented.” “All these use cases, chains, marketplaces, create fragmentation, which makes it hard for users today to understand their NFTs. I think this is the magic piece in Flor, which is all of them in one go. The scene is there. And it’s important to find it intuitive and accessible to a large audience. So when people say, ‘There’s a lot going on in this space,’ does that mean it’s this little piece of the pie that goes on and on? Falling down?’ I say, ‘Actually, as the pie is cut, understanding which piece of the pie is yours, and how you want to engage with it, and where its home is, is the opportunity that the floor is moving. In which we have not seen we have been served in space till now.
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