Several months after publicly criticizing the non-fungible coin, American rapper Kanye West seems to be softening his stance on the matter. According to 17 new trademark applications surrounding his YEEZUS nickname, he may soon launch his own NFT collection.
Kanye West’s U-turn on NFT
One of the most influential American musicians – Kanye West – used to be strictly against irreplaceable tokens. Earlier this year, he said he was committed to building products for the “real world,” urging fans to stop asking “to do NFTs.” However, it’s worth noting that he ended his statement with the phrase “ask me later,” indicating that he hadn’t completely closed the door to digital collectibles.
The newly filed trademark applications indicated that West had launched a “blockchain-based non-fungible asset,” “currencies and tokens,” and “online retail store services featuring … digital art” from the United States Patent and Trademark Office. (USPTO) approval. Trademark attorney and founder of Gerben Perot – Josh Gerben – confirmed the news on his Twitter account.
Kanye West has filed 17 new trademark applications around his name YEEZUS.
— Josh Gerben (@JoshGerben) 1 June 2022
The filing reveals only a basic description of the upcoming products West plans to offer. It is not clear what kind of NFTs and metaverses the rapper may experience.
Music and NFT
Many prominent musicians have already entered the NFT arena. Last summer, the 15-time Grammy Award winner — Eminem — partnered with nifty Getaways to drop a collection called Shady Con.
It included “original instrumental beats produced by Slim Shady exclusively for this release”. Additionally, the collection gave fans of the rapper – known as Stans – the chance to “take a piece from this premiere drop.”
For his part, Golden Globe-winner John Legend set up an NFT platform called “HourSong” for musicians and entertainers. Singer, who serves as the project’s chief effects officer, expressed the hope that it would be beneficial to artists who are about to take their first steps in the industry:
“It can be really intimidating for a budding creative who wants to share their art, their work with the world, their creativity with the world, but they feel like they can’t possibly do that.” Some cannot do that which is worth so much money. Some of them are making it to a place where they are making a living from their art as students.”
Hip-hop icon Snoop Dogg is also a part of that club. Two months ago, they launched an NFT collection on the Cardano blockchain in collaboration with Clay Nation.
Last but not least, pop star Madonna collaborated with digital artist Beeple to release the NXT collection “Mother of Creation”. The project consisted of three single-edition NFTs, which feature videos of the singer giving birth to various natural objects such as a tree and butterflies.
Featured image courtesy of BBC
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