
[PRESS RELEASE – Sydney, Australia, 17th June 2022]
Smart Token Labs, a Web3 open source software development company, today announced the launch of its latest product, the Brand Connector. The first of its kind solution enables any website to identify and interact with any NFT collection, derivative, or coin. With Brand Connector, Web2 brands can customize content, rewards and offers by integrating NFTs into their websites or loyalty programs.
“Brand Connector helps innovative brands that want to explore NFT integration or activation,” said Victor Zhang, co-founder and CEO of Smart Token Labs. “The Brand Connector is an activation bridge for Web3 brands and NFT collections, enabling websites to respond to visitors based on tokens stored in their digital wallets. The Brand Connector can be integrated into any website, any may also be linked to loyalty or rewards programs, and may interact with any token, collection or derivative.”
Powered by TokenScript, Brand Connector is an open and accessible Web3 solution for Web2 brands to partner and innovate around NFT collections. The new product allows brands to bring Web3 capabilities to Web2 through high-value, accessible experiences for token holders. Deployed as a Node Package Network (NPN) package, the Brand Connector is able to connect to any website without the need for custom builds or dApps from a brand or archive.
“Working with La Prairie and Smart Token Labs for my NFT campaign, Space Beyond, I experienced firsthand the impact of a product like Brand Connector,” said world-renowned artist Carla Chan. “The Space Beyond launch was built on the Ethereum blockchain with Brand Connector. Smart Token Labs was a tremendous asset at the NFT launch, backing us with world-class knowledge to deliver our artwork to consumers around the world.”
To learn more about Smart Token Labs and explore Brand Connector, visit https://brandconnector.tokenscript.org.
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About Smart Token Labs:
Smart Token Labs is creating a new standard for a token future. Since 2017, it has been building two main bridges to this future: Alpha Wallet, a superuser agent for smart tokens, and TokenScript, a smart token interface for token composability. TokenScript is a token-centric framework for creating composable smart tokens for use cases across the NFT, PlayFi, DeFi, Metaverse and Web3 spectrum.
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